We are SMADE Entertainment, the leading afrobeats music, live entertainment and lifestyle promotions company in Europe. We are born out of the drive and passion for African culture and entertainment.

Since our inception, we have successfully planned, organised and delivered some of the biggest afrobeats concerts and festivals in the United Kingdom and Europe, healdined by the likes of Wizkid, Davido, Burna Boy, Diamond Platnumz, Tiwa Savage, Yemi Alade and many more.


Since our founding in 2007, SMADE Parties has established itself as the dominant force in London’s afrobeats nightlife scene. Our highly-anticipated parties have played host to celebrities such as Wizkid, Davido, Burna Boy, Tiwa Savage, AfroB, Mr Eazi, Fireboy DML, Becca and Spinall to name a few.

Our music policy is curated by some of London’s most-acclaimed afrobeats disc jockeys, such as DJ SoGood, DJ Bibi, DJ Sneh and DJ MighTee.

Our current lineup of weekly parties are Gbedu Thursday (every Thursday), Afrobeats in the North (every Friday), Afrobeats Fridays (every Friday), Afrobeats Glitch (every Saturday) and Choplife Sundays (every Sunday).

Through the SMADE Talent Agency, we aim to leverage our extensive experience in the promotion of afrobeats entertainment and culture, as well as our network of strong working relationships with DJs, media platforms (digital and traditional), venues and corporate sponsors in the UK, to help African talents develop, grow and amplify their brands and content.

We specialise in the planning and execution of effective promotional campaigns for single and album releases, tailored to your marketing budgets. We also specialise in booking music artistes, actors, public speakers, comedians, sport personalities, on-air personalities and internet celebrities for events, commercials and brand partnerships/endorsements across the United Kingdom.

SMADE Lounge is a new afro-centric venue serving the finest cocktails, tastiest african meals in East London.

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